The rock ‘n’ roll in Belgian furniture
The first of October we started with an edgy campaign for Fedustria, an organisation that combines all the Belgian Furniture manufacturers for strategic purpose. Working together can really put Belgian furniture on the map and in the mindset of the consumer. We wanted a powerful impact so we chose to give Belgian Furniture a ‘real’ identity. Roos Van Acker came in mind. A spokeswoman that embodies the right energy. Sounds like music to the ears?